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Why settle down when a better match is just a click away?And where is the incentive to work through relationship difficulty when it’s so easy to access alternatives?Today, online dating sites peddle a radical vision: a new future for love as we know it; a more efficient, more targeted way to meet a compatible mate. Forget about hanging out in bars, or volunteering at community functions, or awkwardly asking friends if their friends are single.Many of the biggest online sites are marketing themselves not just as places to get a date, but as a place to find a lifelong mate.Some dating apps require less sign-up information than their web counterparts — an added bonus."Most mobile apps are good for connecting quickly, so you’ll find more singles looking for casual relationships ready to meet on the fly," Julie Spira, a leading authority in online dating advice, tells Mashable."Don’t forget that most location-based apps have an off button," Davis says."Typically found in the preferences section, it’s important to only make yourself available when you’re ready to flirt, so you don’t get caught by a cutie when you’re at the grocery store in your PJs." Dating apps facilitate real-life meetups, so safety is even more important with casual mobile meetups, Davis says.
Spira leads a Los Angeles-based Mobile Dating Boot Camp, helping singles of all levels use mobile dating apps. "As with any social networking site or dating site, critical mass is important," Spira says.Right now, more than 40 million singles use top online personals platforms such as and e Harmony as well as niche dating websites to find love. More and more, connected singles are using dating apps to improve their chances of meeting that special someone.